The NRA does not use cookies on its website. However, it does make use of several online tools that do use cookies. This policy explains why we do that.

What are cookies?

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, they help some websites remember your username and preferences, analyse how well the website is performing, or even allow the website to recommend content it believes will be most relevant to visitors.

Certain cookies contain personal information – for example, if you click to “remember me” when logging in, a cookie will store your username – but it is worth noting that most browsers will also offer to remember usernames and passwords on many websites.

Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our websites, or a user’s general location.

What sort of cookies does the NRA use?

As stated before, the NRA does not use cookies directly on its website. Here is a list of the applications that do use cookies:

1. Google Analytics This application collects usage information and analyses how well the website is performing and generic information about who visits it. It is very widely used

2. Facebook Facebook uses cookies to track your Facebook activities. If we wish to support social media, then these cookies are unavoidable. If you visit the NRA website and don’t use Facebook, then no Facebook cookies are created.

3. EveryClick EveryClick allows the NRA to raise money via click-throughs – links to other sites. Like Google Analytics, this is widely used.

4. Amazon Web Services The NRA did at one point try to sell souvenirs and clothing via a web page, and this page used Amazon’s Web Services to process the transaction – again, this is very common.

Can a website user block cookies?

As we’ve explained above, cookies help us to get the most out of our website. You may disable the use of cookies within your Browser – please see the ‘Help’ section for your chosen Browser. Please remember that if you do choose to disable cookies, you may find that certain functions within our website do not work properly

Do we track whether users open our emails?

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email. We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML.

More Information

More detail on how businesses use cookies is available at If you have any queries regarding this Cookie Policy please contact our Privacy Officer by e-mail at This document was last updated on 30 Jan 2013.